How was the experience for clients?
Hilton, our client, was thrilled about their experience working with us. Experience is so much more than the final product. We know that the client had a great time on set and in all production-related activities. This includes all aspects of working with the team, including meetings, reviews, actual shoots. The client must like you, your company, and your team and be happy to work with you. Your client must enjoy every stage of the process, not just the final product.
Being organized is a key part of making it enjoyable for clients to work with. This helps clients feel confident in your abilities, your proposals, and the work you do. If you clearly outline the goals and the steps that will get them there, and the client understands what to expect, it helps to reduce anxiety associated with any project. Complexity creates uncertainty for clients. You can reduce their anxiety and make the experience more enjoyable.
Because the Hilton project included six different brands, it was complex. Each of the six service areas had to be treated as their own entities, with multiple layers of consulting and advice. It was important to pay attention to the differences between brands such as their color palettes, props and feel. Sometimes it felt like six clients were working at once. You have to show respect for each brand's individuality and avoid cross-branding. You also have to consider the challenges of photographing in an industrial kitchen with enough space to store nearly thirty people and prepare perishable food for two weeks. . . It was a huge undertaking. Our client had a wonderful time. We projected from the beginning that we were organized, deliberate and careful, attentive, dedicated, communicative, and approachable.
What was the professional's experience?
This project was a success because the professionals had great relationships with both the client and their colleagues. We worked well together. We worked well together and developed a system that allowed us to tackle complex projects. This included communicating well with our clients and each other.
It is essential to build rapport with clients. Hilton has been a client of mine before and our previous successes have led to larger projects like this. We have been developing trust and friendship with Hilton. Many people view things strictly from a business perspective. But, if you look at large companies that are doing well, you will see a family dynamic. They trust and love their employees. It is important to build a good reputation with your clients. A track record of success with clients will help you build new relationships and expand your client base.
Being thoughtful about the people you choose is a key part of having a great team. This can make or break the client experience. I have been mental flagging people all my career, so I know they are great candidates for future projects. Keep track of the future and make mental notes. Be aware of who could be a good fit for which type of project. Once you are ready to tackle the project, and have built a mental network that is competent, reliable and hard-working, you will be able to play Nick Fury and form the Avengers, your dream team. It's much more difficult if you don’t. A producer I had worked with before was available to me to help me vet the next batch of people. He was familiar with many of these producers. He was a crucial part of the talent we secured. Seth Weber, our Director for Photography, was another person I have worked with. We chose the right chef, the best lighting crew, and right gaffers. Although I have hired subcontractors before, this team was the largest I've ever assembled. With so many people working together, it's easy to get things wrong quickly. Because we had such an amazing network of people with proven success stories and talent, it was easy to find weak links. It makes the experience for both the client and your team members much more enjoyable when they are confident in each other.
Was the final product/outcome?
I see outcomes as a series of steps. The on-set results were fantastic. Our Director of Photography filmed in-camera so that the client could view the material live. This allowed for fewer edits and made the client feel confident and at ease.
Second, we met all deadlines. So there weren't any surprises, we set expectations upfront about realistic timelines. One hiccup was when we were given some Pantone colors as backdrops. However, one was not the right color for our brand. They had to be changed in post-production. We used the green screen we had as a contingency plan. Our editor was great, so it was all fine. For meeting deadlines, contingency plans are essential. For meeting deadlines, you need to think about "what-ifs", brainstorm and then troubleshoot before the time comes.
The client was so pleased with the final product, it was nearly impossible for them to make any additional decisions. We exceeded their expectations and created a polished look that was beyond their expectations. We exceeded their expectations, they said. Our team was proud of their work, the process and the final product.
What were the lessons?
This was a valuable learning opportunity. As a defining factor, the professionalism and talent of this team stood out. A great team is essential. When things go wrong, it's because of a kink. A great team can save you from this.
It was a great decision to set up the lighting early. We were able to visualize the lighting layout and make 3D visualizations before we arrived. It took almost a full day. It was much easier to plan the lighting setup in advance than trying to do it the day of.
It is worth investing in the resources necessary to create a behind the scenes video throughout the project. This is a powerful marketing tool that allows you to show people your abilities and market your brand. It's important to see the final product, but it is equally important to see the process behind the product. This is something I plan to do for all our projects going forward. Clients will not only get the deliverable but also see the effort you put into bringing their vision to reality. Because stop motion animation is so labor-intensive, it was amazing for us all to see the process.
To make a project this large more manageable, there are some things I would change. A simpler editing process is one. The client should be fully informed about the revisions process. Another option is to slow down the decision-making process wherever possible. Everyone feels compelled to take immediate decisions when they are excited. It's not always necessary and it can lead to being pushed into a position that is not right for you. Selecting talent, for example, can be complicated and can be costly. You can reduce the expense if you have more time. It seemed like we had to have talent within a specific time, but it wasn't.
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